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Facebook Video

Facebook Makes A Substantial Shift In How It Ranks Videos

Facebook makes a substantial shift in how it ranks videos on it’s platform to better defend again “content mills” or “sharing schemes” that have been plaguing this platform for years. Who are the unintended winners and losers and is it too late for Facebook as it faces stiffening competition from the likes of Apple TV+, Amazon’s IMDb, The Roku Channel, etc?

 

Facebook today announced a series of changes to the way it ranks videos on its social network, which determines how widely they’re distributed. According to the updated guidelines, Facebook will now prioritize videos that focus on original content, those where users are engaged for longer periods of time and those where users return repeatedly to watch more.

 

The company wants to feature more high-quality videos, and less of those that feature “unoriginal or repurposed content” from other sources where there’s been little value added, it says. That seems to imply a bit of crackdown on the prolific video memes — those that lift someone else’s content (sometimes without proper credit) and then publish it to their own Page to cash in.

 

Read the full article on Tech Crunch.

Dave Thoma

Former Amazon exec with 25 years of eCommerce & digital marketing experience. I enjoy having fun while helping others to succeed. I'm a 3-time "cancer" survivor, frustrated golfer and coffee nut (not necessarily in that order).

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