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Social Media

Facebook Video

Facebook makes a substantial shift in how it ranks videos on it's platform to better defend again "content mills" or "sharing schemes" that have been plaguing this platform for years. Who are the unintended winners and losers and is it too late for Facebook as it faces stiffening competition from the likes of Apple TV+, Amazon's IMDb, The Roku Channel, etc?   Facebook today announced a series...

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social media

A recent article discussing the effectiveness of leveraging social media suggested that businesses should use correlation reports. However, the article failed to recognize the problems with correlations.   Most of the population wakes up at sunrise. Does that mean people waking up cause the sun to rise? Of course not! Just because there is a correlation, does not mean there is causation. Social media and search rankings...

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