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Author: Dave Thoma

The Starlink satellites are tightly packed into the fairing of a Falcon 9 rocket. Yet another Elon Musk plan to shake up an entire industry gets off the ground Wednesday night when a SpaceX Falcon 9 launches the first batch of satellites for the company's Starlink broadband network. SpaceX launched a pair of prototype satellites for the service last year, but these are the first of Starlink's...

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Facebook Video

Facebook makes a substantial shift in how it ranks videos on it's platform to better defend again "content mills" or "sharing schemes" that have been plaguing this platform for years. Who are the unintended winners and losers and is it too late for Facebook as it faces stiffening competition from the likes of Apple TV+, Amazon's IMDb, The Roku Channel, etc?   Facebook today announced a series...

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state sales tax

For years, eCommerce sellers and online retailers quoted the 1992 US Supreme Court ruling in the Quill case, (Quill Corp. v. North Dakota (91-0194), 504 U.S. 298 (1992)) to justify why they did not have to collect sales tax. The ruling basically said that a state could not require sellers to collect sales tax unless they had a physical presence in that state.   Some sellers were...

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3 Ways to Develop Your Reputation Marketing Strategy – Helpful Tips, Links, and User-Friendly Tools   Marketers and business owners are busy! There are so many different areas of your business to be thinking of. In today’s digital age, your online reputation is vital to the success of your company. Managing, building, and marketing your reputation effectively is key to future growth.   So, how can you jump-start this...

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social media

A recent article discussing the effectiveness of leveraging social media suggested that businesses should use correlation reports. However, the article failed to recognize the problems with correlations.   Most of the population wakes up at sunrise. Does that mean people waking up cause the sun to rise? Of course not! Just because there is a correlation, does not mean there is causation. Social media and search rankings...

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ppc advertising

It’s almost Halloween, and what could be scarier than wasted ad spend?   Even the most experienced PPC managers can be mystified when a paid search account experiences a sudden surge in ad spend. And unless you have very strict budget settings, this can happen from time to time.   While most of the time, a quick surge in ad spend is easily identifiable and is accompanied by an...

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smartwatches

Smartwatches are turning into the new “it” companion to the smartphone. They aren’t quite commonplace household items yet, but the technology is taking off and will likely be the next trend in wearable tech in coming years.   Smartwatches boast a screen-based UI interface like a phone. Whereas Google Glass isn’t easy to wear, smartwatches are more practical.   So how will these devices impact local search? As a...

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video shoot

[vc_row][vc_column][vc_column_text]With the exponential growth of video and social engagement, Vlogging and life-sharing is skyrocketing. Business owners and marketing managers can learn a lot from the engagement tactics every successful blogger uses. Here are the top 10 secret tips vloggers don’t want you to know.   But first, what is vlogging?   Vlogging is short for video blogging. Vlogs are a visual form of blogs, usually watched on YouTube. Vlogs...

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