3 Ways to Develop Your Reputation Marketing Strategy – Helpful Tips, Links, and User-Friendly Tools
Marketers and business owners are busy! There are so many different areas of your business to be thinking of. In today’s digital age, your online reputation is vital to the success of your company. Managing, building, and marketing your reputation effectively is key to future growth.
So, how can you jump-start this process in just the next few minutes? Right now, you can:
- Discover what your online reputation looks like
- Double check that your on-site and off-site online presence is optimized
- Have a strategy in place that manages, builds, and markets your online reputation
1.) Know Your Online Presence
When someone searches for your business online, what do they see? Can they find your most profitable serves? Are there positive reviews? Is the information correct? How many clicks did it take to find you?
Don’t search online for your business as the owner, run a search as if you are your ideal prospective client or customer.
What is said or seen about your business? Where does it rank? Now do this for your top competitors. Run searches on your desktop, smartphone, and tablet to see how rankings change. How do you compare across Google, Yahoo, and Bing?
Search the top keywords for both your business and those related to your industry. Is your business on the first page of search results? Are competitors ranked higher?
Visit “6 Free Audit Tools for Your Website” and use the free tools list to find software for an SEO audit report on your website and competitors’ websites. Compare the results to find where you can make improvements in order to increase your ranking.
2.) Optimize Your Online Presence by Claiming Your Listing
Over 90% of consumers use online reviews to find new products and services. By claiming and optimizing your business profile across review sites, you will open the door to new customers who rely on and trust these platforms to make their purchasing decisions.
Google is the biggest search engine, so start there. Optimize your Google “My Business” listing, directing reviewers to your page. Google handles the vast majority of internet searches. By giving Google the necessary information to put your business at the top of search results, you can rank higher and increase your online presence.
Your business listings and citations should be consistent across the internet. Search engines and customers use this information to find and verify your business location, contact information, hours and more. Faulty information can drive them away to a competitor. In order to save time and ensure accuracy, use a business listing management service so you can keep up with the competition.
Take control over your online presence by optimizing and monitoring your business’s social media accounts. In order to monitor the conversations about your business, you need to know where your customers spend time online. Businesses are on LinkedIn and Twitter, millennials are on Instagram and SnapChat, and baby boomers are on Pinterest and Facebook.
No matter your industry, your customers are on social media. Find out where.
Asking all your customers for reviews should be part of your business strategy. Encourage happy customers to post their reviews on the directory and review sites that matter most to your business. Thank customers for five-star, detailed reviews and respond quickly and professionally to negative feedback.
Professional marketers encourage the following SEO tips. When developing your website and marketing pages, make sure:
- URLs are SEO-friendly, short, and keyword rich
- Title tags use proper keywords
- Images, graphics, and videos are tagged with related keywords
- Internal and external links are used for relevant website pages
- Social media sharing buttons are on your websites
- Helpful and unique content is readily available on your page and uploaded regularly
- Page loading times are monitored (use Google’s PageSpeed Insights tool)
3.) Know Your Process for Managing, Building, and Marketing Your Reputation.
You can control some parts of your online reputation such as what is being said and where and when it can be seen. This includes your website content, business listings, and online business and social media profiles that you claim and fill in.
Some parts you simply can’t own. Those are “social proof”. For better or for worse, “social proof” is user-generated content. It includes customer reviews, online complaints on third-party sites, video commercials, and social media or forum comments and images. That means you need to highlight your best reviews while handling less-favorable reviews professionally.
The first page of a search engine is the most important. Few people look past the first page whether it be Google, Bing, Yahoo or another site. While you can’t manipulate or control “social proof,” it absolutely must be monitored. And, in some situations, there are factors that can be influenced.
- Pay attention to negative trends and make improvements where customers say they are needed.
- Automate your customer feedback process. Gather feedback, get reviews posted where they matter most, and ensure you are notified in real-time when reviews are posted online for your business on various review sites.
- Designate someone to manage customer reviews and create a process for handling negative reviews BEFORE they happen.
- Monitor social media mentions using tools such as Hootsuite (free).
- Set up Google Alerts to notify you whenever your business name appears on the internet.
Reputation Marketing is not an option, it’s vital!
Having designed a reputation marketing strategy for your business, you’ll be happy to learn that the process can be automated, saving you time and protecting your online credibility. A positive online reputation opens up opportunities to market your business and attract new customers and clients. Embrace your social proof customer reviews and search engine results and solidify your reputation marketing strategy today.